Case Study — Geothermal Rising Capitol Hill Day 2025: Amplifying Geothermal Voices on Capitol Hill
Executive Snapshot
In spring 2025, Geothermal Rising brought its members and allies to Washington, D.C., for Capitol Hill Day, an annual opportunity spanning two days, to advocate for geothermal as a pillar of U.S. energy policy. With just five weeks’ lead time, Gallant was engaged to craft brand and marketing communications, design collateral, and deliver on-the-ground video support.
The result was a professional, unified presence that elevated geothermal energy in the eyes of policymakers and contributed to concrete policy outcomes, including the preservation of geothermal tax credits and a nearly $300 million funding increase to support geothermal research and deployment.
“Gallant gave us the tools and brand resonance to be heard at the highest levels, helping us deliver results.”
The Challenge
Capitol Hill Day is a critical inflection point for advocacy, as it is a two-day sprint to capture the attention of Congress and key government agencies. The challenge:
Timeframe: Only five weeks to build the brand and all assets.
Expectations: The materials had to inspire confidence in policymakers while energizing volunteers and members.
Outcomes: The geothermal industry needed to create visibility strong enough to move the policy needle.
Without a unified voice, the geothermal community risked being drowned out in a crowded energy landscape. Gallant’s support and tools strengthened Geothermal Rising’s senior leadership and staff to deliver impact across the entire geothermal industry.
The Gallant Approach
Gallant activated its Built for the Brave methodology to deliver fast, strategic impact:
Integrated Communications Campaign: Delivered across all digital channels from attendee registration to media outreach and sponsorship solicitations.
Brand & Messaging: Developed a Capitol Hill Day identity aligned with GR’s overarching mission and brand.
Communications Collateral: Produced briefing documents, one-pagers, signage, and talking-point templates.
Volunteer & Staff Toolkits: Provided editable assets for social media, presentations, and outreach to build on future momentum.
On-Site Video Production: Captured footage of member advocacy and Hill meetings for recap storytelling.
Digital Amplification: Created social graphics and web assets to extend the message before, during, and after the event.
The Solution
A comprehensive advocacy toolkit was delivered in record time:
Drafted and polished one-pagers detailing geothermal’s role in energy security and the transition.
Branded digital assets for members to share across social media.
Volunteer templates for quick, consistent communication.
Promotional materials that reinforce geothermal’s visibility within and outside Congressional halls.
Professional video assets capturing the voice of geothermal advocates in action.
The Results
Policy Outcomes – Geothermal Tax credits were preserved, with GTO funding increasing from $118 million to $488 million, and over half of the offices requested follow-up information.
Capitol Hill Day delivered both immediate visibility and lasting policy impact based on the hard work from Geothermal Rising’s senior leadership, staff, members, and volunteers:
Fifty-two attendees from 33 organizations across 17 sectors held 104 congressional and three agency meetings, with materials used in nearly every session.
~16.5M unique monthly visitors reached via PR efforts, including registered media attendance, with social media engagement surging to 1.59M impressions and a 120-follower growth during Capitol Hill Day week, driving 55,000 views to their website and 3,500 to their event webpage.
Post-event success led to one participant advancing in their membership involvement and several organizations joining, with marketing assets extending their reach to ~20,000, ensuring the message carried beyond Washington.
Stakeholders and volunteers praised the professionalism: “This was the most cohesive Hill Day we’ve ever had.”
Takeaways & Resonance
Capitol Hill Day 2025 proved that even under compressed timelines, strategic clarity and professional execution can drive real-world results. With Gallant’s brand and communications framework, geothermal advocates showed up in D.C. with tools and brand resonance that helped deliver results. Gallant was honored to provide brand and communications tools and resources to support this effort.