human-made matters: certifying AI-free creativity and why it’s good for industrial brands

Full Gallant Conversations episode embedded below; stream as you read.

Quick-Read Why

In every industrial market—from technical publishing to product CAD—buyers are asking, “Was this built by people or by a prompt?”

AI-Free Certification enables creators to stamp definitive proof on any work—literary, audio, visual, or graphic—that no generative model supplied the ideas. Founder Seth (NASA alum, IP attorney, novelist) explains how the mark works and why it matters for trust, valuation, and IP clarity.

1. What “AI-Free” Actually Means

  • Certification mark, not a copyright.

    • Modeled on Underwriters Laboratories & ENERGY STAR.

    • Focuses on the nature/quality of the work, not ownership.

  • Four launch categories:

    • Literary (books, white-papers)

    • Graphic arts (images, covers, UI comps)

    • Audio (music, voice)

    • Visual recordings (video, film)

    Permissible AI gate.
    Spell-check, synonym lists, color-matching tools = allowed.
    AI that creates content = not AI-Free.

2. Why Industrial Innovators Should Care

Risk

IP ambiguity in investor due diligence

Specifiers doubt human expertise

Compliance teams wary of AI-generated docs

Impact

Lower valuation multiples

Lost bids, slower adoption

Procurement delays

AI-Free Fix

Embed the badge → instant provenance

QR code links to a verified record

Standards map to USPTO certification-mark rules

3. How Certification Works (Two-Minute Flow)

  1. Visit aifreecert.com

  2. Answer short survey (AI used? Permissible AI? None?)

  3. Upload sample (or whole file for hash match)

  4. Affirm & pay (first 10,000 files free; then $0.99/work)

  5. Get a digital badge + certificate number + QR link

A cryptographic hash locks the original file—change one byte and the badge fails.

4. Beyond Art: Coming Categories

  • Design & CAD – locking down AI-free engineering files.

  • Accessibility lane – allowing AI assistance only to offset disabilities (e.g., vision-impaired creators dictating visual scenes).

5. Launch Checklist for Your Team

  • Identify high-value assets (white-papers, product renders, training videos).

  • Run them through AI-Free’s two-minute flow.

  • Swap old watermarks for the AI-Free badge in your creative works.

  • Update RFP packages—add badge to prove human authorship.

  • Push a LinkedIn carousel: “Why we certify our content as human-made.”

Listen & Act

  1. Play the episode above for the full 40-minute breakdown.

  2. Register one flagship asset—free while early slots remain.

  3. Book a Gallant Content-Governance Sprint: we’ll map which materials deserve the badge and where to deploy it across web, sales enablement, and your product design.

The market still values human insight—make sure yours is unmistakable.

Stay thoughtful, stay curious, keep it Gallant.

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brand isn’t a logo, it’s an asset: inside Gallant’s approach to industrial brand strategy