Marketing Collateral for Enablement Tool
Year
2021
Client
Baker Hughes/BHC3
Services
Integrated Communications
Brand Strategy
Industry
Energy Technology/Industrial Services
About:
A product and rollout designed to save time and protect message quality. From research to launch, we helped Baker Hughes streamline RFP responses with consistency.
Goals of the Project:
A proposal response enablement product for Baker Hughes, engineered on their existing tech stack to reduce RFP effort. From concept to execution, we researched best practices, built communication assets, and supported rollout for adoption.
To reduce time spent compiling RFP responses while improving collaboration and ensuring consistent style, language, and value messaging across proposal teams.
Outcome:
The solution standardized proposal inputs and messaging, reducing manual compilation work and making responses easier to build and review. With supporting communication assets and rollout support, teams gained a repeatable system for faster, more consistent RFP execution.
A scalable RFP enablement system that improved speed, consistency, and collaboration across proposal teams without sacrificing the quality of the story.