Petrobras Partnership Announcement & Media Campaign
Year
2025
Client
GA Drilling
Services
Integrated Communications
Executive Visibility & Culture
Industry
Geothermal/Advanced Drilling Technology
About:
GA Drilling's partnership with Petrobras introduced geothermal-developed drilling technology to a new offshore energy audience. Gallant helped translate the technical collaboration into a clear, commercially relevant story for international energy and drilling publications.
Goals of the Project:
A strategic communications campaign supporting GA Drilling's July 2024 technical cooperation announcement with Petrobras and its research and innovation center, Cenpes. We developed the partnership press release, technical messaging, and executive media Q&A, supported press distribution, and outlined a three-month communications campaign spanning journalist outreach, thought leadership, social media, and owned content.
To communicate the significance of the Petrobras–Cenpes technical cooperation, introduce GA Drilling's technology to international offshore energy audiences, and link the partnership to industry priorities around operational efficiency, drilling risk, and well-construction costs.
Outcome:
Within seven days of the July 25, 2024, announcement, Gallant's media tracker documented 14 Petrobras-related coverage entries, including syndicated reporting. Coverage appeared in Journal of Petroleum Technology, Hart Energy, Offshore, Rigzone, and Drilling Contractor. The announcement carried GA Drilling's technical collaboration into international energy publications, expanding the conversation beyond geothermal to the broader offshore drilling industry.
A targeted international communications campaign that established the Petrobras partnership as a distinct industry milestone and introduced GA Drilling's technical collaboration to specialized offshore energy audiences.