Houston Energy & Climate Week
About:
When Houston set out to raise the bar after its inaugural Energy & Climate Week, organizers faced a tall order: create a unifying brand that could bring unlikely allies from industry, policy, and community together. Gallant was engaged to provide brand strategy, creative direction, and communications infrastructure that could carry the event’s ambition.
The result was a brand inspired by the founder’s Commitment to Unity, built on a single idea—the Power of &—that became the anchor for every session, stage, social post, and conversation across the week. The concept didn’t just brand an event; it gave Houston a rallying cry for years to come.
Year
2025
Client
Katie Menhert
Services
Brand Strategy
Integrated Communications
Industry
Non-For-Profit
Goals of the Project:
Convene stakeholders across oil & gas, renewables, technology, community, the arts, academia, and government.
Signal unity rather than division in a polarized energy conversation.
Deliver a professional, world-class look and feel that matched the city’s ambitions and unique selling proposition.
The Stakes Box (sidebar):
If the event fell flat, it risked being dismissed as just another series; this would be tragic for the hundreds of volunteers and sponsors.
Outcome:
Gallant brought its Built for the Brave ethos to the heart of the project:
Brand Strategy – Developed The Power of & as a unifying idea.
Art Direction – Directed a bold visual system from templated environmental graphics and sponsorship brochure.
Content & Media – Produced cinematic opening and closing ceremony videos.
Stakeholder Engagement – Partnered with city leaders and sponsors for alignment.
Turnkey Toolkit – Delivered complete template packages for social, PowerPoint, sponsorship, and presentations for grassroots amplification.
Gallant articulated a cohesive brand strategy and orchestrated a multi-channel system to support the dynamic HECW Ecosystem:
Sponsorship package and pitch deck.
Environmental graphics and signage.
Ceremony videos framing the week as a movement.
PowerPoint templates for speakers and moderators.
Social Media Template Library for Attendees and Partners.
Houston Energy & Climate Week 2025 shows what happens when a clear idea is executed bravely and consistently: a city can step onto the global stage with a unified voice. Gallant’s work transformed an event brand into a civic movement and set a precedent for how Houston tells its energy and climate story in the future.
